The film (કેવી રીતે જઈશ, Kevi Rite Jaish) is a satire on the obsession of the Patels, a Gujarati community, of migrating to the USA. Over the last half a century lakhs of Patels have migrated to the USA and have come to dominate its motel industry. The story revolves around one of such Patel family and its uncounted tries to immigrate to United States.Divyang Thakkar, the protagonist of the film, has mentioned it as natural progression to do a local film, rather than try" his "luck in a Bollywood film immediately.The producers of the movie have claimed the use of red camera as the "first in the regional cinema in India.
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